Let’s start with a Story…
A year ago, I prepared a CEO for an important press conference.
The company already had a bad image and did not do well financially at all. On top of it, they lost one of their most important clients. As a talk show host I nailed him to the wall, as I knew the press would do the same.
The CEO, a very smart man with strong rhetoric skills, tried hard to be convincing. Out of the blue, I interrupted: “Ok, what is really going on here?”
He suddenly turned into a human being, explaining painfully that whatever they decide, they will not be able to meet everyone’s needs and make good for what got lost. “That is exactly what I want you to say!” When he came from his heart – everybody was able to relate to the conflict he went through. He was real, clear and human, his strength came from within. The next day the press conference went well; it was a turning point in his career.